Trail do Marco ‘24
The design identity for the 2024 edition of “Trail do Marco” reflects the resilience and spirit of the Serra da Aboboreira, a region deeply affected by last summer’s wildfires. Red being the color carried over from previous years serves as a striking visual anchor for the event. We utilized elements like topographic lines, field points, orientation tools and more… incorporating it to highlight the rugged terrain and celebrate the harmony between trail running and the ambient surrounding the race.
The route itself offers a stunning variety of landscapes, including passages along the serene margins of the Ovelha River. These scenic stretches provide participants with moments of connection to the natural beauty of the region, further enhancing the experience of the event. To promote the event, a series of promotional videos and a variety of social media materials with tailored motion design were developed, capturing the energy of Trail do Marco
Designed @villae.studio
Creative Direction
Ricardo Mendes
Design, Motion Design
Ricardo Cabral
Videography
Simão Costa, Ricardo Cabral
Press Photography
Xibi Luis
Fonts
Ginto by ABC Dinamo